Selling

How to Price Your Irvine Home When New Construction Is Nearby

By Calise Chang · October 17, 2026

Pricing a resale home in Irvine has a twist that many markets do not: steady new construction. When buyers can walk into a model home with fresh finishes and builder incentives, your home is competing with that experience too.

Start with recent resale, then look wider

Recent closed sales and active listings in your village are the foundation of any price. But buyers in Irvine often shop across villages and between resale and new homes. A useful pricing review also considers what similar money buys in nearby new-construction communities.

Understand builder incentives

Builders may offer closing-cost credits, design upgrades or rate buy-downs through their preferred lenders. Those incentives change what a buyer’s monthly payment looks like, which can make a new home feel more affordable than its price suggests. Your pricing and terms should account for that.

Highlight what new homes cannot offer

Established landscaping, larger or better-positioned lots, completed upgrades, and the ability to move in right away are real advantages. Presentation and marketing should make those advantages obvious.

Price for the first two weeks

The most attention a listing receives usually comes in its first days on the market. Starting at a well-supported price tends to attract stronger interest than starting high and reducing later.

Want a pricing review that weighs both resale and new construction? Request a private home valuation.

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Portrait of Calise Chang, Irvine real estate advisor

Written by

Calise Chang

Irvine Realtor with Realty ONE Group West and nearly nine years in new-home sales with Toll Brothers. DRE #01983476.

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